6 Keys to success

Over the years working in the industry, we rely on the 6 key factors to consistently deliver accurate and complete competitive intelligence to our clients.

List Preparation:	In order to avoid redundancy and identify the most relevant competitive products to price shop, CPI leverages knowledge of consumers and retail industry to help clients prepare the shop list and delivers the most complete price shops possible while minimizing the per-SKU cost.
List Verification:	As comparable products do not always have identical labels, CPI will field-test product descriptions after a list is created to provides clients with the most comprehensive set of comparable products.
Store Selection:	Stores within the same chain may have different product assortments due to demands. CPI will collaborate with clients to understand the business objectives and then select the most appropriate competitors based on proximity to client’s locations, merchandise selection and other criteria unique to the goals of the price shop.
Data Validation:	After field-data are collected, CPI uses a three-phase quality control system that checks field-data against other stores in a given chain, other stores in a given city and historical data for a given chain. This unique process insures data accuracy and readiness for business analysis.
Auditor Feedback:	CPI selects only highly-qualified field auditors from within the retail industry. CPI maintains a constant open-line of communication with auditors which ensures accuracy and continued improvement.
Client Feedback:	What items will give me the highest hit rate? Which of my competitors are the most current with new products? What chains have the highest market share in a particular region? Which competitor location in an area would be best? These are all questions that CPI answers often. CPI provides clients with feedback needed for the most complete and accurate price data possible.